42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona
GTM Live
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Is Revenue Marketing the Right Thing?
Social demand generation is where you like to operate specifically. But i'm actually thinking about going in a different direction on this one, because it's so cloudy what demand generation actually is. So how do you communicate with the market, which then changes their perception, increases their affinity to buy, which creates demand that sales can capture? That's what i that's how i define it.
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