S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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Is There a Subscription Use Case?
When you do a $50 purchase, you actually get this gift thing and it has like two lip gloss samples. Gina says no. She's like everyone should be on subscription. I think there are brands that I definitely just don't. Like people choose brand based on whatever small little discount they have.
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