FRICTION with Bob Sutton cover image

Agile is a State of Being

FRICTION with Bob Sutton

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The Importance of Removing Friction and Embracing Agility in Entrepreneurship

Exploring the critical role of entrepreneurs in engaging with employees, VCs, and angel investors, while equating the process to maintaining agility through continuous improvement. The chapter discusses the benefits of selective friction within organizations, with a notable anecdote highlighting Google's positive friction approach.

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