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417: Marketing is Not a Gumball Machine

Renegade Marketers Unite

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Enhancing the Buying Experience and Strategic Focus for Future Marketing

This chapter focuses on strategies for improving the buyer's experience in marketing, stressing the importance of positive interactions during the buying process. It urges B2B marketing professionals to prioritize product-market fit and cultivate relationships with C-suite executives while fostering a community for sharing innovative strategies.

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