19min chapter

B2B Marketing with Dave Gerhardt cover image

#164: Content | Why Better Marketing Starts With Sales with Adam Goyette

B2B Marketing with Dave Gerhardt

CHAPTER

Strategic Marketing Alignment

This chapter emphasizes the critical differences between brand awareness and conversion-focused marketing campaigns, urging marketers to engage strategically with their audience. It highlights the necessity of collaboration between marketing and sales teams to create effective strategies and the importance of speed and iteration in marketing efforts. Additionally, the chapter discusses methods for pre-launch testing and the integration of new technologies to enhance marketing outreach.

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