What Have You Learned as a Leader Since Joining D'Arrel?

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D'arrel: I didn't have the luxury to do the analysis on a lot of things before you had to execute. The learning that i'm going to take is oftentimes we want perfection or excellence. And what we found is, if we waited for those two things to happen, we were going to miss the boat. It really has given us this incredible momentum heading into this year," he says.

With their eyes fixed on what’s next, the Drone Racing League has established a fresh fanbase, previously left untapped by professional sports. President Rachel Jacobson, formerly an NBA executive, refers to this audience as “techsetters” – young, enthusiastic, tech-driven fans who are “invested in what the future looks like.” It’s a new demographic that could have only emerged from the league’s unique positioning that intersects sports, entertainment, and technology. As Rachel says, the companies that aren’t planning for their future demographics of consumers will “age out really quickly.” She spoke with Rapid Response host Bob Safian about diving into future ideas that may first appear unrealistic – and spinning them into realities. The Drone Racing League has successfully secured partnerships with some of the biggest media and commercial organizations in the world, such as NBC, Twitter, T-Mobile, and DraftKings.

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