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Optimizing Consumer Journeys with Data, Technology and AI

Banking Transformed with Jim Marous

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Simplifying the Digital Experience

This chapter discusses how Meridian Link simplifies the process of opening new accounts and applying for loans in the lending industry. It highlights the challenges that financial institutions face in providing a seamless digital experience and emphasizes the importance of reducing human intervention and speeding up the decision-making process. The goal is to meet consumer expectations and demands by streamlining the end-to-end flow from digital application to loan booking and funding.

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