Why Status Beats Strategy — And How to Build It from Scratch
Negotiate Anything
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The Psychology of Negotiation
This chapter explores the critical role psychological factors play in negotiations, highlighting how perceived value and emotional intelligence can shape outcomes. Through personal anecdotes and examples from Brazilian Jiu-Jitsu, the speakers argue for a deeper understanding of competence and resilience over superficial knowledge. The discussion emphasizes authenticity and connection as key skills for success in negotiation and sales.
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