THE ED MYLETT SHOW cover image

How To 10X Your Life w/ Dr. Benjamin Hardy

THE ED MYLETT SHOW

CHAPTER

Selling Identity and Transformation Through Psychographic Alignment

This chapter explores the intersection of psychology and identity in marketing, highlighting the importance of selling an identity that aligns with the consumer's aspirations. The discussion extends to family dynamics and effective communication of goals, emphasizing the value of meaningful connections and unique insights.

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