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173: Life Has Lifed You, with Mark Metzger
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Are You Evaluating Urgency Over Importance?
The Eisenhower matrix turned into the Eisenhower line. If somebody out there listening is thinking, you know what, I am equating urgency with importance and non-urgency with non-importance, which is not true. How do you tell them to get past that? What's your advice to somebody who's struggling with that right now?
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