The Risks of Marketing by Committee

When you do marketing by committee, you end up with vanilla shit. You need to be grounded in that business and why we're changing the message. I think a lot of times i've probably made people angry or frustrated, or they've felt like this sky just gets to do whatever he wants. And it's almost, it's almost stranger when everyone does say yes. When doing thisimea, it's hard. You got to just take that leap of faith.