The Bottom Line cover image

Too much choice?

The Bottom Line

00:00

Confusion Marketing and the Use of Decoy Effect in Retail and Tech

This chapter explores confusion marketing and the decoy effect in retail, discussing a study on bread makers where retailers strategically place an expensive bread maker next to a cheaper one to make the cheaper one appear more valuable. It also examines the use of this strategy in the tech industry and how presenting a range of products helps create credibility and engage customers.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app