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3min chapter
Too much choice?
The Bottom Line
Confusion Marketing and the Use of Decoy Effect in Retail and Tech
This chapter explores confusion marketing and the decoy effect in retail, discussing a study on bread makers where retailers strategically place an expensive bread maker next to a cheaper one to make the cheaper one appear more valuable. It also examines the use of this strategy in the tech industry and how presenting a range of products helps create credibility and engage customers.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode