Michele Hansen 00:00

The following message is brought to you by Balsamiq. Balsamiq decided to support the Software Social community by donating their sponsored airtime to some of our listeners.

This episode is sponsored by KB Clip. So much institutional knowledge transfer happens in Slack. KB Clip is a magic shortcut to turn a conversation into an FAQ entry, a wiki page, or a Knowledge Base article. If your team is asking the same questions over and over again in chat, KB Clip may be a great solution to keep your people better informed. KB Clip is looking for early access alpha and beta customers. If you'd like to move your company knowledge out of Slack and into the hands of your people, sign up at KBclip.com.

Thank you again to Balsamiq for generously supporting our listeners this way. If you'd like to receive a promo code for Balsamiq, visit balsamiq.com/go/software-social

And this is our last ad with Balsalmiq, so I just want to take a second to thank them for taking the risk on us. They were our first advertiser, and they have been so awesome to work with it. We genuinely appreciate you, Balsalmiq. So thanks.

Michele Hansen
So, last time we talked about the numbers for Simple File Upload was about two weeks ago, and you hadn't really looked at it much for a few weeks because you had been moving. Um, and it was at $515 in MRR, and it's been, like, two weeks since then. So where, where ya at?

Colleen Schnettler 01:46

So, I checked this morning and I am at 800.

Michele Hansen 01:50

Whoa. Dude. No, I am like almost 1000.

Colleen Schnettler 01:52

I know. MRR. I know. that feels like almost 1000, and like 1000 feels like a real business.

Michele Hansen 02:02

Holy buckets of guacamole, Batman, like 800 dollars!

Colleen Schnettler 02:06

Yeah, it was it was um, it's exciting. Now, like, the caveat here is the reason I had such a jump because I'm averaging about a customer a week, which is a wonderful growth rate for me. But someone signed up for my custom plan, which is $250 a month.

Michele Hansen 02:23

Hey, oh.

Colleen Schnettler 02:25

So

Michele Hansen 02:26

What is your custom plan?

Colleen Schnettler 02:27

So my custom plan is basically like, whatever you want. I don't actually even remember if I put like, what the limits I put on it. I should probably check to make sure this person is set up properly. But basically, the custom plan is, is the idea that I will set it up for you. Um, so that person is signed up, and I have, I'm sure it's a company at that, you know, it's through Heroku. So I'm sure it's a company. I have reached out, but I haven't heard anything back yet. So they're just paying me. So hopefully, I can help them out. Yeah, hopefully I can help them out. So yeah, that, that's that plan. So that's why there's been such a big jump over the two weeks, because that really made a difference. But it’s very exciting.

Michele Hansen 03:10

That's so exciting. And I really hope that you can, you know, get in touch with these folks, and figure out why they bought that so you can sell a lot more of that.

Colleen Schnettler 03:22

So I can sell more.

Michele Hansen 03:23

Like, let's do that. Like, let's sell more of that.

Colleen Schnettler 03:26

This plan.

Colleen Schnettler 03:28

I want everyone on this plan. So yeah, so that was a nice surprise. I have, as I said, I finally have a little more time to work on it. So this week, I pushed through like, just a few small things, a few email onboarding changes. I wasn't getting a very good response rate to my email. So I just tried to make a few changes. I just pushed them through this week, so I won't know if they work for a little while to see if I could get some more responses. And I think, you know, I'm still, I'm still in this weird place where I'm really busy, and I don't have quite the time I thought I would. So I'm really just trying to focus on small, persistent, small, consistent effort over time. And I was reading a tweet by Paul Graham, and I know a lot of people have like, mixed feelings on Paul Graham. Okay, but I still like his tweets. Anyway, someone was, was talking about when Y Combinator started, and they were talking about how the thing with Paul Graham is, he used to like, intensely focus on one thing. So if you were in his Y Combinator batch, and you were supposed to do this one thing, like, every time he saw you, that's all he would ask you about. And I like that because I think in this stage, there's just so many things, right? There's so many things pulling my attention. Like for example, I went to do these emails, which should have taken 30 minutes, and I ended up spending four hours because I was like, well while I'm in here, I'm gonna fix this thing and while I'm in here, I'm gonna write some more, I'm going to get these tests passing and, and while I'm in here, you know, and then it was like, the half day I had, I had set aside to do this stuff got taken up with, like, all those little things. And those are all good things to get done. But Michelle, it's been like, three weeks since, or four weeks since our interview with Drew, and I still have not taken the feedback we discussed, and put it on my freakin homepage. Like, I just haven’t done it.

Michele Hansen 05:28

That’s okay.

Colleen Schnettler 05:28

I know, but I, I think that should be my number one, I think that should be like my number one thing to do. So until I get that done, I should stop getting distracted by oh, but my email copy could be better. Oh, but this thing could be better.

Michele Hansen 05:43

So, can we talk about your email copy for a second? So I'm curious, like do you have what the copy was before? And then I'm just curious what you changed it to.

Colleen Schnettler 05:54

Oh, you know what, I'm only saving the ones that I have now. So I didn't save the old ones.

Michele Hansen 06:01

Can you read us the new one?

Colleen Schnettler 06:03

The new one says, “Hi, I just wanted to personally reach out and thank you for trying Simple File Upload. Would you mind replying and let, letting me know two things? One, are you working on a business client or personal website? Any links you want to share are encouraged. Two, what are you hoping to accomplish with Simple File Upload? I read and respond to every re...

Why Goals Are Exhausting You — Coaching Call with Tripp Lanier

The New Man

How to Be a High Performer

Remember Everything You Learn from Podcasts