Boeing | No Nerds, No Birds | 2
American Scandal
Boeing's Urgent Response to Airbus Competition
This chapter details Boeing's struggle with its outsourcing strategy, leading to a significant $50 billion investment to revitalize in-house production amid delays and budget issues with the Dreamliner. As Airbus rolls out its A320neo, Boeing's leadership strategizes a swift response, navigating client demands and internal tensions over the urgency of developing a competitive aircraft.
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