198: The Anatomy of a Cold Call
The Predictable Revenue Podcast
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Is Budget the Number One Reason Why You Can't Take This Call?
I feel like I would answer differently if you were asking this question six years ago when I first started. And also, my biggest concern is that we're talking about dollars and cents instead of talking about value. It'd be one thing if our sales process was incredibly transactional. We have something incredibly valuable to offer. If we're just talking about pennies and cents right now instead of value, then we're off to the wrong foot to begin with.
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