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The Rise of Non-Alcoholic Mocktails Among Gen Z
In this chapter, they discuss the rising popularity of non-alcoholic mocktails and the movement against alcohol among Gen Z. They attribute this trend to the easy access to information and data through podcasts and the internet, which allows Gen Z to question the negative aspects of alcohol. They also mention that Gen Z is likely influenced by their friends who promote partying and fun rather than the potential negative effects of alcohol.
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