The ROI of creators is… 0?, and Brand trust: Why human attention beats algorithms
Marketing School - Digital Marketing and Online Marketing Tips
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Navigating Brand Trust in the Age of Algorithms
This chapter explores the significance of brand trust and human attention in digital marketing, contrasting it with the obsession over algorithm optimization. The discussion underscores the importance of focusing on authentic engagement opportunities, such as influencers and emerging social networks, to foster meaningful connections with audiences.
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