Discover how Stefon Towler's 5/15/5 framework transforms stakeholder relationships by understanding what truly drives decisions. Learn a systematic approach to uncovering stakeholder priorities and crafting messages that resonate with decision-makers at every level.
What if you could predict exactly how your stakeholders would respond to your ideas before you even present them?
Stefon Towler brings deep insight into the psychology of stakeholder decision-making, revealing how understanding their true priorities can transform resistance into support. His practical approach helps teams move beyond surface-level presentations to create genuine alignment with stakeholder needs.
Throughout our conversation, Stefon breaks down how his 5/15/5 framework helps teams understand the real motivations driving stakeholder decisions. He shares examples of how teams have used this approach to transform their relationships with executives, product managers, and cross-functional partners.
Whether you're trying to influence process changes or secure buy-in for major initiatives, this episode provides actionable strategies for understanding and aligning with stakeholder priorities. Listen now to learn how to move beyond presentations and start creating true stakeholder partnerships.
Topics:
• 04:17 – Stefan’s Journey and the 5-15-5 Framework
• 07:09 – Applying the 5-15-5 Framework
• 11:50 – Finding the Right People for Insights
• 18:42 – Identifying Patterns and Crafting Messages
• 33:53 – Reaching Out on LinkedIn: A Journey to Mentorship
• 34:56 – The Importance of Providing Value in Networking
• 36:30 – Improving the QA Process for UX Design
• 38:43 – Identifying Key Players and Crafting a Guide
• 48:33 – Iterating and Testing Messages
• 51:03 – Common Pitfalls and Tips
Helpful Links:
• Connect with Stefon on LinkedIn
• Insight & INNOVATE
---
Thanks for listening! We hope you dug today’s episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today’s episode, why don’t you leave a five-star review? Or tell some friends! It will help us out a ton.
If you haven’t already, sign up for our email list. We won’t spam you. Pinky swear.
• Get a FREE audiobook AND support the show
• Support the show on Patreon
• Check out show transcripts
• Check out our website
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Subscribe on YouTube
• Subscribe on Stitcher
---
Support our sponsors!
Ok web designers. Let’s talk about the “c” word—creative burnout.
You’re working on a site for a really big client, but between resourcing, feedback, tight budgets and even tighter deadlines—it doesn’t make the cut. Wix Studio helps close that gap, so you can deliver your vision with less friction. Built for agencies and enterprises, you get total creative control over every last pixel. With no-code animations, AI-powered tools, reusable design assets, advanced, intuitive layout tools and a Figma to Wix Studio integration, you can design the way you want to and deliver when you need to.
And if you’re worried about the learning curve eating into time you don’t have—don’t be. Wix Studio is intuitive by design, so your entire team can hit the ground running.
For your next project, check out wixstudio.com
