The ar crowd account is free. Just go to o u r c r o w d dot com slash twist O let's get back to this amazing episode. When we start to talk about what happens after acquisition, we get into activation loop. And this is probably one of my favorite aspects of growth. Actually. The way i think about activation is when you hand off from acquisition to activation, there's something happening at the product level. I call this an epag or an n point acquisition goal metric. What they relentlessly focus on is getting a user who hits their web sit into their sign up for a free trial flow. So in most cases, that's going to be a revenue based