Leading Voices in Real Estate cover image

Brett White | Executive Chair of Cushman & Wakefield

Leading Voices in Real Estate

CHAPTER

The Importance of Being Strong in Every Geographic Market

When you have a multi-discipline platform or you're in a geographic footprint, you better be really good in everything because being bad in one thing reflects poorly on everyone. And so for me, we, it's not the Royal League by something TPG. The more likely it is that people will begin to think about commercial real estate services as a consultative, very, very high end business,. bringing high end results and solutions to the world's biggest and most important clients.

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