Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

238: How SDRs Can Hit 225% of Quota With Armand Farrokh (Replay)

Make It Happen Mondays - B2B Sales Talk with John Barrows

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How to Set the Stage for a Cold Call

The goal is calls. I'm going to ask you a few quick, you know, something like this on a cold call. And then from there, you can tell me whether or not it makes sense for us to take the next step. So some people use that right off the bat, and I use it a little bit more similar to how you do where I do my traditional opener that I already used. It totally disarms. And I've booked tons of meetings off that because I guarantee if you just try to go in with your pitch right after that, they're going to be so close.

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