How Do You Decide if You Reach Out to Influencers?

Li: I think if you're passionate about a brand, and you can have a thoughtful, concise email saying, y these are my channels. And if it's thoughtful, i think you'll get a response. But sometimes it just comes down to really managing the time. We recently turned down an equity deal that had a large up front,. Just simply because it was too much work and it wasn't in line with what my client wanted to do.

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