How Can You Sell More by Only Offering One Thing?

I see a lot of people at the beginning do what you talked about is they're trying to be everything to everyone. And there is a fear of defining your niche, defining specifically who you want to work with and defining very clearly what your value proposition is in this context. So that was, that was a huge learning for me. As soon as that clicked in my head, everything got better. Like my, my pitch deck got exponentially better. My content, I've been attempting to post a lot on LinkedIn and build a name for myself out there. The content I post on LinkedIn is much more targeted. I'm getting into like the small niche communities that are the people I'm actually