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The Importance of Strategic Narrative
Strategic narrative is the story in a buyer's head that guides their actions. Most people define it as some story about the company or products of some way we're going to do the pitch and of course it forms out. But what I like to think about it is it's the story in the buyer’s head that guide their actions so this means that it's not about you know directly your products your company it's about the narrative in their head.