The Power of Twitter to Reach the Most Important of Your Followers

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CNN's John Sutter has an idea for a new way to reach your fans. It would let you opt in or out of messages, and only people who have been following you for more than five years could do it. He says the power of being able to reach just the most important of your followers is something that doesn't exist in media today.

J+M start the show by suggesting some Twitter product ideas (1:59), before ripping through a lightning round of news. (16:26) Then, Molly welcomes Ellevest CEO and Co-Founder Sallie Krawcheck to kick off another season of The Next Unicorns! (31:09)

(0:00) J+M tee up today's topics!

(1:59) Jason suggests some Twitter product ideas

(14:48) LinkedIn Marketing - Get a $100 LinkedIn ad credit at LinkedIn.com/nextunicorn

(16:26) News lightning round: Elizabeth Holmes has sentencing postponed due to incident with a key witness, Europe votes in favor of universal USB-C charging

(28:55) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist

(31:09) Ellevest CEO Sallie Krawcheck joins Molly to discuss her women-focused investing platform

(39:06) Helpware - Go to https://helpware.com/TWIST to get $1000 off your first invoice

(40:31) Ellevest total assets, launch story, COVID's harsher impact on women

(51:39) Sallie's background on Wall Street, turning haters into customers

(1:00:13) Sallie shares thoughts on the current macro environment

Check out Ellevest: https://www.ellevest.com

FOLLOW Sallie: https://twitter.com/salliekrawcheck

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood

Ellevest State of Women’s Financial Wellness in 2022: https://s3.amazonaws.com/production.assets.ellevest.com/documents/Ellevest-The-State-of-Womens-Financial-Wellness-in-2022.pdf