3min chapter

The Science of Success cover image

The Secret That Silicon Valley Giants Don’t Want You To Know with Dr. Adam Alter

The Science of Success

CHAPTER

The Influence of Environment on Behavior and the Power of Drunk Tank Pink

The speaker discusses the core ideas from their first book, Drunk Tank Pink, which explores how subtle changes in the environment can have outsized effects on behavior. They share anecdotes and studies about the influence of cues like colors and naming, and how screens and technology shape people's psychological experience.

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