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24min chapter
150: 2024 Yearly Themes
Cortex
The Missing Middle in Content Creation
This chapter explores the phenomenon of the disappearance of products in the middle of the market over time and how it relates to the entertainment industry, specifically YouTube. It discusses the trend of content creators producing either high effort or low effort content and the preference for long content versus short content. The chapter also highlights the concept of creating short but high-effort content and the impact of this 'missing middle' on YouTube views.
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