The Shopify Growth Show cover image

A Productized Service Roundtable with 5 CEOs (#94)

The Shopify Growth Show

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What's the Point of Specified Pricing?

Sam: We've gone up market pretty heavily in the last year. The purchase process and timeline and what they expect from you is totally different. So like if you were maybe a $500 monthly, you could get away with some like under the radar but we're high enough where you can't just do that. And now we're starting as well, like this is something else to think about with pricing is like value pricing a bit.

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