Salesmen Beat Engineers at Politics
The Political Orphanage
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The Power of the Average Consumer to Make a Good Decision
"I am a deep believer in the power and the intelligence of the average consumer to make a good decision," he says. "Most of the time, that's why it's so hard to deceive people over the long term." He adds: You will fool some people, but not all. And you won't fool them for long".
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