S1 E7: How Lomi Does 9 Figures in Revenue by Putting Brand First with Matt Bertulli
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DTC Marketing
Pelecase is very like Gen Z so D2C is the bulk of that process right Lomi you know boomer Gen X millennial we are our theory is it's going to be a much larger retail business than it will be a DTC business. The company has adjusted all of their front-end marketing to lean into how it feels in your hand and I think Facebook screwed this up for all of us, he says.
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