Brand vs Trust: Surprising Campaign Wins

Welcome to this classic episode. Classics are our favourite episodes from the past 5 years, published every month or two. These are N of 1 conversations with N of 1 people. This is a replay of Episode 120, originally released in Feb 2023.

Vidit Agarwal speaks with Alex Badran (Co-Founder & CEO of Spriggy) and Tim Doyle (Co-Founder & CEO of Eucalyptus) in a new sparring-style format, where Alex and Tim actively challenge each other’s thinking.They debate how founders make decisions under uncertainty, why data should inform judgement—not replace it, and why speed compounds. They unpack founder paralysis at scale, why customers don’t care how big your company is, and why the "superhero" founder perception is incorrect. 

It’s time to explore your curiosity — please enjoy.

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The High Flyers Podcast is described as a "meticulously researched biography" that uncovers the untold stories of remarkable people and companies -- redefining the "high flyer". Launched in 2020, we have ranked in the global top ten podcasts for past two years, with listeners in 27 countries and over 200 episodes released. Excerpts of the podcast have been featured in Forbes, AFR, Daily Telegraph, and showcased at SXSW.

200+ guests have joined host, Vidit Agarwal on the show from 15+ countries. Prominent guests include Malcolm Turnbull (Prime Minister of Australia), Anil Sabharwal (VP, Product at Google), Brad Banducci (CEO, Woolworths), Jean-Michel Lemieux (CTO, Shopify + Atlassian), Andy Penn (CEO, Telstra), Stevie Case (Chief Revenue Officer, Vanta), Sweta Mehra (EGM, NAB; ex CMO, ANZ), Bowen Pan (Creator, Facebook Marketplace), Sam Sicilia (Chief Investment Officer, Hostplus), Craig Tiley (CEO, Tennis Australia), Niki Scevak (Co-Founder, Blackbird Ventures), Mike Schneider (CEO, Bunnings), Trent Cotchin (3x Premiership Winning Captain, Richmond FC), Jason Collins (Head of Australasia, BlackRock), Peter Varghese (Chief, Australia's Department of Foreign Affairs), Jack Zhang (CEO, Airwallex), Matteo Franceschetti (CEO, Eight Sleep) and many more. 

Our parent company, Curiosity Centre is the intelligence platform for the ambitious, trusted by leading organisations across technology, finance, government and sport since 2020.