The Importance of Listening to Your Players

Players are smart they're more apt to listen to what you have to say because their job depends on it. It's not only the IQ and the EQ and the SQ but it all gets compounded with your ability to communicate and be the person that they actually want to talk to. There's just a lot of people in the building that are pulling them in 20 different rays, including medical sports science performance nutrition and PR community service.