The One Size Doesn't Fit All Approach

The one size fits all approach, which is just ridiculous because we're all so different and need different things. And that's where I feel certainly in the fitness industry, it's fragmented a bit like the medical industry. We are a holistic integrated organism that needs someone to curate what's our limiting factor to find us our most effective strategy. You can use technology definitely, but we will be the sum of our behaviours fundamentally. In those behaviours, equally, is our mindset. But you know, it's not a separate element.