Marc Stickdorn 'Journey Map Ops Q&A'
The Human Centered Design Podcast (Premium)
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Journey Maps - An Information System for an Organization
i like to call it an information system for an organization. I had so much conten an was very honest about that in the beginning, because i tried to squeeze the most portant bit of his six weeks coaching programme into forty five minutes. Was a bit crazy, but i think it worked. The first one is to need to build a hierarchy of maps, a journey map, repository. Think of a journey map as a map in geography, where you can zoom out and zoom in. Can zoom out, take a look at the whole continent. You don't see a lot of details, but you can zoom in further and further and further to more details. So starting with the customer
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