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What's Your Thought Leadership?
We get involved in quite a few industry associations, both at the national level and the local level. And those give us an avenue to share that knowledge and also keep our ear to the ground on what's going on. So whether it was a restaurant associationo ding owner and management association, or the international sanitary supply associationow by leveraging those networks, it helped us stay connected to the customer during a time where we weren't out in the field knocking on doors"