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The Importance of Sustainability in Marketing
Marketing is not for the consumer anymore to help tell them what is in the product or help them make an informed decision it is to sell the product. So often we forget that there are three legs to the sustainability stool everyone loves to focus on the climate leg that's all they care about carbon reduction mass introduction anything for the environment. There is other important pillars to sustainability one of them being Tarnik selen is economics you guys but no seriously economics that's one of the other pillars and this is like it has to be economically viable and carbon reduction is not more important than the issues these guys are going through for a livable weight if not in our eye.