Episode 32: BANT and MEDDIC
Decoding Sales
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Decoding Sales Podcast - Band and Medic
Band and medic are two frameworks that you can use to coordinate and align your sales team around a common language. Band budget authority, need and time frame or timeline is the band framework. Medic is metric economic buyer, decision criteria, decision process, identify pain and champion. You'll probably roll it out pretty early in your organization's lifecycle because it will start to form the backbone of a lot of your core processes.
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