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6min chapter
The Rise Of Data Collaboration
MarTech Podcast ™ // Marketing + Technology = Business Growth
Data Collaboration Strategies in Marketing
This chapter discusses the importance of merging first-party data with external partners to overcome the challenges of declining third-party cookies. It emphasizes the need for a common identifier for secure data exchange and illustrates how brands can collaboratively leverage data to enhance targeting and drive innovative marketing initiatives.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode