How to Create More Value in the Marketplace

Uber wouldn't exist today if there wasn't a number of different assets, different kinds of opportunities that were generated as a result of the assets. The smartphone needed to be in place before an entrepreneur came along and said, hey, there's this need that exists in the marketplace where the market can be served better. And all of those elements were a result of assets being combined in daisy chain and working together and creating the service called Uber. "When we realized that we could work with far more than just money, the doors open up," he says.