4min chapter

MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Discovering MarTech Solutions That Solve Your Problems

MarTech Podcast ™ // Marketing + Technology = Business Growth

CHAPTER

Navigating Technology Solutions for Business Problems

The chapter emphasizes the importance of asking the right questions and understanding business problems when looking for technology solutions. It discusses the complexities of choosing the right MarTech solutions tailored to individual brand needs and the risks of letting vendors drive the conversation.

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