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#314: Cindy Eckert (formerly Whitehead) — How to Sell Your Company For One Billion Dollars

The Tim Ferriss Show

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I Can't Help You but Maybe My Friend Can?

In-office procedure was very simple. And the great news is it was half the price of anything on the market. So everybody was winning in this equation. Why was it half the price? Just because of the- On purpose? Because you set the pricing. I did, yeah. No, it's not no. It's just the market positioning. We were making great money, building a great business, and we were doing just fine at that cost. Right. You don't need a 500 million percent work up. Yes, exactly. But yes, and as we may or may not talk about, some people get into a lot of trouble. Yeah. That's how it starts

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