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This chapter discusses the decision to launch a children's entertainment company called BendKey by The Daily Wire in response to the radical messaging being pushed by Disney in their kids' content. The chapter highlights the influence and control that Disney has over kids' cultural reach and expresses concern about the inclusion of divisive and radical messages in Disney's shows. BendKey aims to create timeless and wholesome stories for children, providing them with a proper childhood and protecting them from agendas. The chapter emphasizes the pride and dedication of The Daily Wire in creating BendKey and their commitment to traditional values.
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