The Ben Shapiro Show The Fight For Our Kids l Jeremy Boreing
Oct 22, 2023
Jeremy Boreing, Co-founder of The Daily Wire, discusses an exciting pivot towards children's programming with the launch of Bentkey. He emphasizes the need for wholesome, adventure-driven stories that avoid political messaging. The conversation covers the challenges parents face in selecting safe entertainment for their kids, and the cultural impact of high-quality programming. Boreing also touches on creating timeless content that fosters positive values, aiming to enrich children's experiences amid shifting entertainment trends.
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BentKey's Mission
- BentKey aims to provide non-political content, offering children a space for wonder and imagination.
- This counters the trend of infantilizing adults and politicizing children's entertainment.
Safe Entertainment for Kids
- Parents struggle to find safe entertainment options for children due to algorithm-driven content and misaligned values.
- BentKey offers a curated platform with safe and value-aligned shows for various age groups.
BentKey's Genesis
- Jeremy Boring recounts the genesis of BentKey, from a late-night call with Ben Shapiro to a hasty town hall announcement.
- Despite legal and logistical hurdles, they committed $100 million, transforming Daily Wire into an entertainment company.