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Jeremy Boreing joins Ben Shapiro to discuss the launch of their children's entertainment company, Bentkey, in response to the radical messaging from Disney. They highlight the importance of providing timeless and wholesome stories for children, protecting them from divisive agendas. They also explore the challenges of finding suitable entertainment for kids and the financial ambitions of launching a kids' content platform. The podcast delves into Mabel McLean, a whimsical show aiming to teach imagination, discernment, and values. Lastly, they emphasize their commitment to creating high-quality content that stands the test of time.
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Quick takeaways
- The Daily Wire launched the children's entertainment company, BendKey, with a $100 million commitment to provide kids with safe, entertaining, and values-positive content that fosters wonder, adventure, and joy.
- BendKey offers parents the assurance that their children are watching high-quality, entertaining, and values-positive content, free from radical messaging or politically charged agendas, and currently provides over 150 episodes of original shows and curated content.
Deep dives
Launching into Kids' Content
The Daily Wire co-founder discusses the decision to launch a children's entertainment company in response to the radical messaging and agenda being pushed in Disney's kids' content. The $100 million commitment to create the new company, BendKey, aims to provide kids with safe, entertaining, and values-positive content that allows them to have a proper childhood. The goal is to create shows that are not inherently political or educational, but that foster wonder, adventure, and joy. The company has already launched five original shows and curated additional content that aligns with their values.
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