3min chapter

Creator Science – Learn from today's top content creators cover image

#125: Jake Thomas – How to write great YouTube titles

Creator Science – Learn from today's top content creators

CHAPTER

What Are These Creative Title Elements That Are Making People Click?

The more commas and the more ends you put in your title, like the longer it is, it's just not going to have a focus. You want someone to instantly latch on to that one thing. Having multiple subjects affects a, affects the title. If there are three different subjects there, then it's going to take people a long time to read it. So I'm trying to focus on just one thing, just like the single most powerful thing. And my email open rate, open rate went from about 35% to about 50%. Oh, wow. There's some data for you.

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