Why Is a Former Meat Company Owner Investing in Cultivated Meat? With Davide Dukcevich
The Plantbased Business Hour
00:00
From Tradition to Transformation: Embracing Cultivated Meat
This chapter narrates the journey of a former meat company owner who transitions to investing in cultivated meat, reflecting on their family's history in the industry. They explore the evolution of their family's prosciutto business, the challenges of modernization, and their emotional connection to animal welfare. Ultimately, the chapter highlights the potential of cultivated meat technology to address ethical and environmental concerns, emphasizing a desire for positive change in food production.
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