5min chapter

Ditching Hourly cover image

Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark

Ditching Hourly

CHAPTER

The Quantitative Elements of Measurement

Not everything needs to be, you know, ones and zeros. It can also be, I'm seeing Ed, trust me,. I'm seeing momentum, like great. And it often is going to be pretty intangible. If the decision that you're planning to make is whether or not you're happy with this white paper, it's perfectly fine to measure something that's squishy and gray and fuzzy because it's the thing you're going to measure.

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