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America Is Divided Over Everything...Except Chicken

Big Take

The Beef Industry's Push to Make Americans Eat More Beef

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The beef industry made this big push to try to make Americans want to eat more beef again. The ad really drove home the message that beef is part of the this kind of like American way of life. It was a versatile meat too, which is kind of interesting now,. arguably, I think chicken is taken over that kind of versatility type message.

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