The beef industry made this big push to try to make Americans want to eat more beef again. The ad really drove home the message that beef is part of the this kind of like American way of life. It was a versatile meat too, which is kind of interesting now,. arguably, I think chicken is taken over that kind of versatility type message.
Americans love beef, and always have. But when it comes to the meat they actually choose to eat, chicken takes the crown. Bloomberg’s Matt Townsend and Leslie Patton join this episode to explain how poultry came to dominate the American diet. And historian Emelyn Rude shares what the past can tell us about where the industry goes from here.
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