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Ultra-Processed People with Dr Chris van Tulleken

Power Hour

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The Importance of Education and Knowledge

I think people deserve to know and be able to make with whatever, you know, resources they have available to them. I remember nagging my dad to stop smoking cigarettes. When we label ultra processed food, when it's labeled, kids tell their parents to stop buying it. And children, the other thing we know about kids is kids don't want to eat this necessarily. So there's lots of reasons to think that young people today, they're very scientifically literate,. They're activists. And I think they're going to see that this is a worthy crusade.

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