How Hygraf Works With Sales Teams to Bring Quality Leads

I think it largely depends on also on the strategy. If you choose the topics quite carefully, like probably the return investment will be bigger going towards some sort of a brand awareness or going more towards the push methods,. So you're hopefully cashing them further down the funnel. Could you talk about like sales teams at Hygraf and like how you work with them? Like any kind of tips you've got for people working with bringing sales leads and stuff like that? I would say maybe typically the North Star metric for the demand generation team is MQLs. For us, it's a little bit deeper in the funnel.