4min chapter

How I Built This with Guy Raz cover image

Spin Master/PAW Patrol: Ronnen Harary (2021)

How I Built This with Guy Raz

CHAPTER

Creating a Billion Dollar Franchise: The Success and Challenges of Bakugan

The chapter delves into the strategy of pairing a cartoon with a toy, using Bakugan as a prime example. It explores the rise of Bakugan into a billion dollar franchise, the impact of the recession on the toy company, and the challenges faced when the sales of Bakugan began to decline.

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